I love pretty boxes.
Or nice packaging in general.
It is a creed of mine to match the packaging with the contents.
So I get super annoyed when something comes in super nice packaging,
but is actually crap inside.
And I feel it is my place to improve the packaging of all the hidden gems I see.
So that they can be recognized for their true worth.

There’s a scene in Bleach,
where the main character Kurosaki Ichigo is in a dream state.
There are white boxes everywhere with ribbons attached to them.
Only one of these boxes contain his Zanpakuto.
His sword.

He has to grab the right ribbon.
To open the right box.

I am often reminded of this scene.
Like right now.

All that glitters is not gold.

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